Pulse Growth Platform.

Overview

Pulse relied almost entirely on paid acquisition — effective but expensive. We rebuilt their site as an organic growth platform: technical SEO foundations, a content hub their team can run, and conversion paths tuned page by page.

The Challenge

Pages took over six seconds to load, the CMS fought every update, thin content competed with itself in search, and demo CTAs were buried three clicks deep.

Approach & Solution

• Technical rebuild: clean semantic code, image pipelines and caching for sub-two-second loads.
• SEO architecture: keyword-mapped sitemap, internal linking, schema and redirect-safe migration.
• Content hub: templates and training so the team publishes without developer help.
• Conversion layer: sticky demos, contextual CTAs and A/B-tested landing templates.

Results & Outcome

Organic sessions climbed steadily after launch while paid dependency dropped. The content team now ships weekly without developer tickets, and demo conversion improved across the highest-traffic templates.

“Our site finally works as hard as our sales team does.” — Pulse head of growth

Deliverables

• Rebuilt marketing site with editable CMS
• Technical SEO migration with full redirect map
• Content hub templates and team training
• Analytics dashboards and experimentation framework