Catalyst Marketing Drive | Clickharbor Digital

Designer creating Catalyst campaign ad creatives

Overview

Catalyst had a solid product and a leaky funnel: an aging site, inconsistent visuals and follow-ups that depended on whoever remembered. We rebuilt the journey end to end — sharpening the story, redesigning the experience and wiring automation behind every conversion point.

The Challenge

Demo requests stalled while ad spend climbed. Messaging spoke in features, pages loaded slowly, and warm prospects went cold waiting for manual follow-up. The brand looked different in every deck, ad and email.

Approach & Solution

Story first: repositioned around outcomes with a message hierarchy used across site, ads and sales.
Conversion-first site: rebuilt information architecture, social proof and demo flows; sub-two-second loads.
Automation layer: welcome, nurture and re-engagement journeys with lead scoring into the CRM.
Identity tune-up: evolved mark, tightened palette and a component library for consistent campaigns.

Campaign workspace for the Catalyst project

ROAS growth in the Catalyst paid search account

Team planning the Catalyst campaign funnel

Results & Outcome

Demo-request volume grew steadily quarter over quarter while cost per qualified lead fell. Follow-up now fires in minutes, sales works a scored queue, and every campaign ships from the same component library — faster and unmistakably on-brand.