Overview
Nova needed to look like the company it had become: trusted, mature, still bold. A full revolution would have thrown away years of recognition — so we chose evolution, keeping the soul of the mark while rebuilding everything around it.
The Challenge
The old identity broke everywhere it mattered: illegible at small sizes, clashing colors across product and marketing, and no voice guidelines — so every team sounded like a different company.
Approach & Solution
- Equity audit: tested recognition of every brand element with real customers before touching anything.
- Evolved mark: refined geometry, rebuilt spacing and a responsive logo suite from app icon to signage.
- Voice system: tone principles and message hierarchies adopted by marketing, support and product.
- Coordinated launch: social kits, office graphics and product updates shipped the same week.
